10 MARKETING MISTAKES TO AVOID
To err is human…
1. MIA on Social Media
The number one mistake you can make in marketing today is not being active on social media.
If you are not active on social media, you might be as well dead. No, I am serious, that is how it works! When it comes to marketing, there are no two sides to social media. There is only one side and it is PROMOTION.
Having a strong social media presence with engaging content will generate traffic, create interest, and ultimately bring customers.
2. Poor Targeting
Can you blame yourself for missing the mark, if you don’t have a target in the first place?
No, you can’t because it is counterintuitive. You wouldn’t expect to catch fish by randomly casting off your net in the ocean, would you? First, you would think of the fish you want to catch, then locate the places it can be found, and finally, think of the means to catch it.
Targeting your audience works similarly. You need to identify your core audience, refine your marketing campaign, and cater to that particular demographic.
3. Ignoring SEO
1 in 3 entrepreneurs have no idea how Search Engine Optimization (SEO) works.
SEO is all about making your website rank on the first page of a search engine’s search results. Why? Because 75% of people don’t go to the second, third page of the search results.
For every search on Google, there are millions of search results. Say your website ranks 25903 on Google, what are the odds that people are going to find it? ZERO.
So, don’t underestimate SEO and strive to get ranked.
4. Not Setting Goals
Everyone needs to have goals. A goal without a plan is just a wish, so is the one without a deadline.
Setting realistic long term and short term goals is a great way to organize your marketing strategy. Realistic being the keyword here.
Moreover, goals are crucial to help you come up with a plan for marketing.
To effectively set a realistic goal, focus on what you want to achieve, write it down, commit towards it, and review your progress periodically.
5. Poor Money Management
Marketing is a gamble and it should be treated like one.
Or, before you know it, you have lost all your money on paid advertising and are now living under a bridge.
Budgeting is the only solution to play it safe. Having a proper budget with an equal distribution of finances in a variety of marketing strategies will certainly help you tackle finances and avoid risks.
6. Barely Tracking
A good marketing strategy is a closely tracked marketing strategy.
You won’t know how well-received or not so well-received your marketing campaign is if you don’t keep track of its performance.
Tracking also ensures that you haven’t veered away from your goals.
Numerous tracking tools, such as Google Analytics, are available to track the progress of your marketing campaign. Make good use of them and track your progress regularly.
(If you feel lazy to open Google Analytics to view your progress each time, download Akiflow – the ultimate marketing tool. It will deliver the reports to your desk)
7. Acquisition With No Retention
The one thing that almost everyone overlooks in marketing is retention. It is a rookie mistake.
Sometimes, 100% of effort and budget goes into customer acquisition that no effort or money is spent on retaining the existing customers, which naturally makes them leave.
It is best if one follows the 80/20 rule here and tries to get some loyal customers.
8. Not Offering Discounts
Who doesn’t love a good discount?
Discounts are a sure-fire way of making your customers happy. It attracts new customers and keeps the existing ones happy.
Of course, you will lose a percentage of your profit but the principle behind a discount is getting new customers addicted to your product.
Once they try it and get hooked, they will be willing to pay the full price.
A discount a year keeps the customer near.
9. Being Unbending
Nothing in this world is forever, including your marketing strategy.
With the constantly changing trends, evolving mindsets, fluctuating markets, you need to be highly adaptable and sensitive to change.
Marketing campaigns need to be adapted to these trends and developments.
Improvise. Adapt. Overcome.
10. Not Promoting
Lack of promotions will get your product nowhere, no matter how good it is.
You have no choice but to promote if you want customers. So, don’t feel shy, and don’t hold back.
This is the one time you can flaunt and show-off, without feeling guilty.
Flex on them!