EAT THAT FROG : A Brian Tracy Diet for Procrastination

Eat that frog

Eat that frog, the time management technique that helps you overcome the worst.

Well, what the frog?

Frogs are not that good at managing time — the one near my house doesn’t even know the difference between day and night. However, Brian Tracy is not talking about any frog here. He is referring to Mark Twain’s frog. Twain once said,

 “If it’s your job to eat a frog, it’s best to do it first thing in the morning. And if it’s your job to eat two frogs, it’s best to eat the biggest one first.”


Eat that frog is a productivity technique by Brian Tracy, where the frog is a metaphor for your biggest, most important task that you are likely to postpone or delay.

So, eating the frog just means that you suck it up and stop procrastinating to tackle the crucial but off-putting tasks.

Okay, now stop looking for restaurants that serve frogs.

Tracy explains more on this method in his book,Eat That Frog! 21 Great Ways to Stop Procrastinating and Get More Done in Less Time.”


Getting done with the worst can give you a massive sense of accomplishment, unlike anything else.

You can finally sit back and relax a little once the worst is over because a huge weight has been lifted off your shoulders. You’ll feel less stressed and more optimistic from the confidence boost that finishing the worst can give you.

To quote Twain, 

“Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.”

If you are faced with two frogs, Tracy says you have to eat the biggest and the ugliest frog first.

After all, no two frogs are exactly the same. And always remember that you are only delaying the inevitable when you don’t eat your frogs. So, it is better to get it over with as soon as possible.


Brian Tracy gives you suggestions on how to cope with eating frogs as well. He asks you to follow the given steps:

Step 1: Make a list of all your to-dos and actions.

Step 2: Label and categorize your list in the following manner:

  • A (Frogs) – Important tasks that have serious consequences, if not done. Ex. appearing in court to pay fines
  • B (Tadpoles) – Less important tasks that have mild consequences, if not done. Ex. co-worker’s birthday party
  • C – Tasks that can be done, if you want, and have no consequences. Ex. reading a book
  • D – Tasks that can be delegated to others to free up time for doing the “A” tasks. Ex. proofreading your project
  • E – Tasks that can be eliminated without making a difference. Ex. watching TV

The golden rule here is that one always eats the frogs (A) first, eats the tadpoles (B) next, and then moves on to C, D, and E.

The Eisenhower method is very close to Tracy’s ABCDE and can be used alternatively.

Anyways, just eat the frog and be cured of procrastination!