WHY YOUR BUSINESS NEEDS GOOGLE ANALYTICS
If you are marketing your product or service online, you simply can’t do it effectively without Google Analytics.
Because, how else are you going to know the reach of your campaigns and how it is received by your users?
So, here are six reasons as to why your business needs Google Analytics:
1. Identify campaigns with high traffic and conversions.
As a marketer, you are probably running multiple campaigns online. You have your fingers in too many pies and are trying to figure out what works best.
A/B testing ftw!
In this case, keeping track of all of your campaigns becomes a challenge. Google Analytics is your savior here because it helps you discern the campaigns that are a hit, get a lot of traffic, and have high conversion rates.
2. Discover the low performing campaigns
Let’s face it, some of our campaigns are just not going to take off.
It is better to weed out such campaigns instead of wasting time and money on them. Google Analytics helps you figure out the ill-performing campaigns with little to no traffic and conversions.
Thereby you will be able to focus on the online campaigns that matter using Google Analytics.
3. Snoop on your customers
This is 100% ethical, I promise!
Using Google Analytics enables you to see the countries of the users who access your site, the devices they use to visit your page (Mac, Windows, Android, etc.), how long they stay on your page, what they click on, and more.
With this information, you can easily adjust your campaign to exclusively target your popular demographic.
4. Find out how your audience arrive at your page
Promoting your page means leaving your page address, wherever people can find it, and making sure that your address is visible to anyone and everyone interested.
However, if you have a sudden crowd on your page it leaves you wondering where your audience came from and which of your promoting tricks worked.
Google Analytics provides you with this information. It tells you by what means your traffic came to your page. More particularly, if you are using social media marketing, it tells you from which social media your visitors landed on your page.
5. Bounce and conversion rates
These rival terms are the ones you can’t do without as a marketer. Let me explain:
Bounce rates are the percentage of visitors who leave your page as soon as they land on it. Meanwhile, conversion rates are the percentage of visitors who come to your page and become your customers.
Google Analytics helps monitor your bounce and conversion rates.
- High conversion rates, low bounce rates – Kudos to you. You are thriving!
- High bounce rates, low conversion rates – Create more engaging content, rethink your campaign, and target demographic. Find out where your visitors keep bouncing.
6. Know your returning visitors
If they can’t get enough of you, you will know.
Trust Google Analytics to inform you about your returning visitors. You can’t let those good ones go, so try and keep them!
Focus on customer retention is as important as acquisition.